You get back to base expecting the phone to ring, your diary to be heaving at the seams and working out whether you need an office in New York and Hong Kong.
But it all falls flat as a pancake. Nothing. Nichts. De Nada. And you think ‘Was I imagining that enthusiasm?’
It’s very likely you weren’t but we’re goldfishes: as soon as we come away from the context of the talk, we remain with the shadow of the impact, not the full-on spirit of the moment. This means that you need to be proactive, if you want to pick up on opportunities to:
1. gather support for a plan;
2. acquire further knowledge or spread your own;
3. win business;
4. build networks of influence.
What I’ve gathered here are 8 ways you can create opportunities to get what you need.
The presentation may feel like a main course but often it’s the starter: the prelude to actually doing business. In conferences, you may have so many speakers that they all blend into each other.
Make yourself stand out and keep in the minds of your audience and influencers. Here are several ways that you can do this:
- use slideshare.com to post slides to them (the transcript of the slides appears underneath);
- post a survey. Surveymonkey.com can do this easily and send it out to social networks;
- send an opt-in form to register interest in products or services. Research has shown that by getting people to indicate interest before you start ‘the sell’, sales can increase by as much as 50%;
- write a blog or, even better, have a member of the audience write and post one for you if you don’t have time. Sharing your knowledge with the audience, means that you can then catch it in your own blog, in the time it takes to buckle a belt;
- offer a follow-up webinar with a small group, individuals who want to go further into the details;
- arrange one to one’s with interested individuals or individuals you’re interested in meeting up with (scanning the audience list for opportunities before the presentation will allow you to catch your prey);
- catch names of attendees and have them on your mailing list so you can keep them as warm leads, instead of waiting for them to go ‘cold’;
- set up and invite attendees to a forum – online or offline – to exchange ideas and opinions about your content;
One or any combination of the above can help you to benefit from the opportunity of presenting so, no matter what happens on the day, you can still seize the moment and maintain the momentum, and who know: New York and Hong Kong may just be starting points…next, The World!