Technical know-how may be recognised across borders but it’s the way of communication that will determine whether people want to do business with you. Culture itself spans geography, organisations and departments but affects what people do, why they do it – and the reasons they might not.
A lack of cultural awareness can create frustration and break bonds. It can also affect whether your message gets through to others. So what happens to the those sensitive to the cultural landscape of others?
They increase their influence, ability to do business and make things happen.
If you need to overcome the obstacles that ‘cultural blindness’ causes to that you too can build connections, create trust and instigate action, then look no further than the Skilful Cross-Cultural Communication™ course.