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A pitching team you'd buy from?

Are you guilty of these 3 common team pitch mistakes?

A pitching team you'd buy from?

A pitching team you’d buy from?

Some team pitches look like they’re been fronted by The Three Stooges.  Each one does a fine job of messing up for the others.

If you have to pitch with at least one other person,  it’s vital you look like a team and not a bunch of individuals from different departments,  blindly patching it all together.

Actually, that isn’t fair.  Sometimes teams get to patch it together on the 30 minute taxi ride to the client.

So here we go with top 3 oversights in a team pitch:

 

1. Guessing games for the customer

One person often ‘does an intro’,  then you get other members of a pitching team standing there like skittles.

During a monologue about how John Mcdougall was inspired to start up Dynamic Dynamos from staring at a bevelled paperweight in 1952,  the client is pondering who that bloke is with the red brogues.  While the audience is wondering who does what too much of their attention is left behind.

The team needs tie that curiosity up at the top,  by saying right upfront:

i)  who does what;
ii) how they help with the end product / service

 

2. Not referring back to others

Brynne from Business Development talks about her department.  Jake then  discusses IT.   Neither of them reference how they interact with each other.  So is there a commercial view of the technology?   Who knows.   Let us try and play ‘fill the gap’  with the content.  No,  let us not,  because it’s too much effort.

To look as if you’re cohesive,  picking up on what someone else in your team has said gives the impression to the potential client that not one but several of you have got their back. You’re a project that a collective has deemed worthy of their attention.

It takes just a few touches to give the client that warm glow of a customised solution but this is one often overlooked.

 

3. Not knowing what the members of your team are going to say

Naturally,  this ends badly.   No one needs curve balls from their own team mates.   Here are the 3 manifestations of these nasties:

i) Omission
you thought someone else was covering that point. Since that point may deal with the customer’s doubts about scalability,  that’s going to be lingering in the air and it needs to be dealt with sooner or later.

ii) Duplication
Probably the least awful as repetition can be used to emphasise a point.

iii) Contradiction
The worst.   Contradicting team mates in front of potential customers is a form of psychological pugilism.   This is not good for harmonious relationships back in the office although it is excellent for perpetuating distrust from the client and between the team.   If that’s what you want,  way to go.

If you care not for this kind of disharmony,  a mind map or list of content for everyone to cover, could save some shame.

Not only can you validate each others’ content but you’ll also be able to cross sell services and increase the likelihood of a buy.

 

So what specific problems can you add to team pitches?
Sharing is caring so please let us know.
Of course,  sharing may just be offloading and that can feel good too.  So go ahead and vent / share…
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Forgotten how good it can be?

‘It is what it is’ and other meaningless palliatives

Forgotten how good it can be?

Forgotten how good it can be?

Years ago I saw the film, Baraka.  It’s a visual treat, showing some truly beautiful aspects of nature and culture alongside the ability of ‘civilisation’ to destroy what is precious.

I remember one scene in the film showing a native tribe in Brazil, rowing along the Amazon. Next shot, native tribes boxed in tatty blocks of dark flats, squeezed against each other, perching precariously on a deforested mound.

Yet those families, who had been running free not so long ago, looked quite content in their cramped homes. It’s a testament to the enduring human spirit or rather, how we can get quite used to a crappy situation.

What we are often seeing is not the victories of the human spirit but the amnesia of the human mind.

We forget how great we can be, how rewarding our jobs can be, or, our lives, affecting the possibility of businesses and individuals to more than just ‘manage’.

 

 

1. Hit ’em in the gut

Persuading people to change means showing reminding them of two factors:

1) Exactly how crappy things are now;
2) Exactly how great it could be for them.

When presenting and persuading, you need a balance of the analytical – facts, data, evidence – and the emotion.

The reason for this is that although the numbers will convince, we’re ultimately stirred into action by emotion, a concept that Chip and Dan Heath wrote about in their book, ‘Switch: How to Change Things When Change Is Hard’. They picked on a Deloittes survey that analysed the decision making process of 400 people in 130 companies across four continents and proved that when you hit people in the gut, those feelings will be more likely to generate action.

 

2. Make it tangible:

Something that can be seen is more persuasive than concepts.  In trying to prove how having numerous suppliers for any one item was reducing a company’s ability to attain competitive prices, a graph plotting the expenses could be projected on the wall.

Alternatively, throwing the identical and variously-priced objects on the board table,  the point of wasting money through decentralised purchasing decisions is made more succinctly.  It’s visual and real, allowing people to see and feel, in both senses of the word.

To read a case study of Joe Stegner did this at Deere, go here.

 

3. Focus on the individual:

When charities plead for money, they don’t show you a matrix of data but a face of a child (usually). In their literature, they will then focus on the story of this one individual to explain the issues. Take us for a moment into the life of another and we can walk in their shoes without having to take ours off.

 

4. Build an imaginary contrasted future

Paint a vivid picture of the situation now:

a) What are you seeing now that isn’t working?
b) How will this problem make everything worse?
c) What else will go wrong if we carry on like this?

Paint the enlightened future:

a) What would we see that will tell us the situation has improved?
b) What else would get better as a result of this?
c) What are the first steps to make this change easy, whereby we’d get our first small wins?

 

How to use these techniques:

You could apply them:

  • in a pitch or presentation
  • to change behaviour in feedback situations
  • in persuading teams of the benefits of forthcoming change
  • for marketing or advertising products

 

So when will you use one of these methods and how will you apply it?

Let me know here!

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followup

8 ways to get what you want from presentations

follow uupYou’ve just finished a fantastic presentation and people are gurgling with joy about you/your content/your services.

You get back to base expecting the phone to ring, your diary to be heaving at the seams and working out whether you need an office in New York and Hong Kong.

But it all falls flat as a pancake. Nothing. Nichts. De Nada. And you think ‘Was I imagining that enthusiasm?’

It’s very likely you weren’t but we’re goldfishes: as soon as we come away from the context of the talk, we remain with the shadow of the impact, not the full-on spirit of the moment. This means that you need to be proactive, if you want to pick up on opportunities to:

1. gather support for a plan;

2. acquire further knowledge or spread your own;

3. win business;

4. build networks of influence.

What I’ve gathered here are 8 ways you can create opportunities to get what you need.

The presentation may feel like a main course but often it’s the starter: the prelude to actually doing business. In conferences, you may have so many speakers that they all blend into each other.

Make yourself stand out and keep in the minds of your audience and influencers. Here are several ways that you can do this:

  1. use slideshare.com to post slides to them (the transcript of the slides appears underneath);
  2. post a survey.  Surveymonkey.com can do this easily and send it out to social networks;
  3. send an opt-in form to register interest in products or services. Research has shown that by getting people to indicate interest before you start ‘the sell’, sales can increase by as much as 50%;
  4. write a blog or, even better, have a member of the audience write and post one for you if you don’t have time. Sharing your knowledge with the audience, means that you can then catch it in your own blog, in the time it takes to buckle a belt;
  5. offer a follow-up webinar with a small group, individuals who want to go further into the details;
  6. arrange one to one’s with interested individuals or individuals you’re interested in meeting up with (scanning the audience list for opportunities before the presentation will allow you to catch your prey);
  7. catch names of attendees and have them on your mailing list so you can keep them as warm leads, instead of waiting for them to go ‘cold’;
  8. set up and invite attendees to a forum – online or offline – to exchange ideas and opinions about your content;

One or any combination of the above can help you to benefit from the opportunity of presenting so, no matter what happens on the day, you can still seize the moment and maintain the momentum, and who know: New York and Hong Kong may just be starting points…next, The World!

 

graphs

547 confusing graphs – yippee!

graphThe Devil’s in the Detail

It’s so easy to get trapped in the detail when that’s how you earn your money.  So when presenting to an audience, whether you’re an entrepreneur, a financial analyst, engineer or consultant, PowerPoint can easily become an onslaught of bullet points, dry data and confusing graphs: all qualities that muddy your message.

 

When a picture says a thousands words – or numbers

Research has shown that ideas are much more likely to be remembered if they are presented as pictures instead of words or pictures paired with words.

Psychologists call this the Picture Superiority Effect (PSE), the point of which is thus:

 

If information is presented orally, people remember about 10% of the content 72 hours later. That figure goes up to 65% if you add a picture.

 

Visuals that work

A picture saves a thousand words:

rhino

Suzanne, the IT Director of a national retail organisation, knew her audience of in Marketing and Business Development where going to be challenging.  She flashed up her slide of huge white rhino.

 

“So often,” she began, “The IT department are seen like this rhino:  thick-skinned, short-sighted and charging all the time.”.

A barrage of data versus one point

If you’re presenting to those dealing with data every day, seeing more of it in a presentation, can give that audience sort of  data death.  If you’re not there to persuade your audience to act on something, then it’s a report, not a presentation.  Your audience want to see the key message, the one point.

One utilities company that I was training, needed to do a presentation to their investors.  Their point: invest in us: we’re on the up, and you’ll see returns, guarded against risk.

It was a team ‘performance’ to a very financially astute crowd.  They had this brilliantly colourful slide of a ship and lifeboats, a dynamic cartoon, which was a great metaphor for the way they were operating.

We crafted a message around this picture that had such an impact on the audience, that the share prices shot up (so it wasn’t a picture of the Titanic, that’s for sure).

Numbers were mentioned in a way they got remembered but there wasn’t a bar graph or pie chart in sight and the investors loved the refreshing and memorable way this team conveyed a message clearly, with humour and the evidence to prove their success.

There’s nothing to prove so put it away!

If you feel that you need to put so much data on your slides, ask yourself if there’s perhaps a little urge to prove that you’ve done your homework as an analyst/number cruncher?

By shoving so much detail in your audience’s face, they are not only more likely to forget what you’re talking about but why.  The information you give to your audience needs to make a difference to the world in which they function.

If people want more detail, wave your report at them, but don’t give it out until the end.  That way, they’ll know you’ve done your homework, and that they can get to the nitty gritty when they want, but you won’t be hearing the rustling of pages while you present your message.

When you give the facts that your audiences need to make the changes that will impact their world, you’ll be seen as an expert and a trusted advisor.

 

What’s the best use of visuals you’ve seen?  Comment below and we’ll swop tips!

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How to Pitch in the Middle East

Here’s a short video I’ve put together to give you:

5 Top Tips to Win Pitches in the Middle East

…after a client of mine was struggling to win business in Abu Dhabi.

Tip no. 4 came as a shock to him:  I might as well have said, “Richard (not his real name!), take your head off and throw it down the drain.”  However, he adapted and…well, you’ll hear what happened.

So ‘Hadi!’, ‘Yellah!’, Let’s go!

See you in the comments…

Maddy

‘You’re a fake: you’ll go far’

Stress levels and power poses

Maddy

Strike that pose!

 

Amy Cuddy a social psychologist lecturing at Harvard Business School, has proven that you can fake it until you become it.  In experiments conducted with Dana Carney, she proved that striking ‘power poses’ for just 2 minutes before an interview, can increase the projection of self-confidence and the chances of being hired.  This is basically how the experiment went:

1)    Subjects had to prepare a 5 minute presentation about their dream job before a job interview, in which they were to be evaluated, filmed and hired on the strength of how they appeared on camera.  At this point, some people develop shingles…

2)    They then had to convince 2 evaluators why they thought they were suited to this dream job without lying or misrepresentation.  If you think this is stressful, hold on, it gets worse.

3)    The evaluators were trained to show no non-verbal expression.  This would usually spike the stress hormone, cortisol.  For many, this is like sinking in ‘social quicksand’;

4)    The interview was filmed and watched by two further evaluators who assessed the performance of the interviewees, or masochists, whichever term you find more accurate.

Interviewee Preparation:

5)    Apart from the requirement of remaining conscious throughout, the interviewees prepared the speech and were then split into two groups.  There was the control group and one that performed 2 minute ‘power posing exercises’, holding 2 such postures for a total of 180 seconds.

All exercises were performed before the interview, rather so that interviewees weren’t labelled insane…

Findings

Those that were chosen by the evaluators, who were totally unaware of the interviewee preparation and control group, were those that stuck the power poses before the meeting.  Now, that doesn’t mean that the power posers walked in like cowboys or Wonderwomen.  What happened was that they simply manifested a comfort in their own skin, and real zest.

It is these latter two factors, that further research has shown, that are the sole qualities that can win pitches.  Content matters of course, but it pales into less significance in the presence of a lack of awkwardness and the presence of enthusiasm.

What this means for your Pitches, Presentations and Interviews:

Preparing for even 2 minutes before a pitch, presentation or interview can change your behaviour.  Here’s how you do it:

  1. Before an interview: stand up in the waiting room.  Moving around will help with the nerves and when you’re being fetched, you’re not peering over your I-Phone, hunched and looking up like an abandoned puppy, but you are literally and metaphorically on the same level as your interviewer, from the start.
  2. Ensuring that you do a posture check, checking that you’re shoulder are low, back straight, eyes straight ahead and torso open will make you feel more confident than when you’re hunched and looking down.
  3. Space, power and status are related:a)  in a presentation, you can control your nerves rather than have them control you simply by moving around.  This releases energy, ridding you of shaky voice, hands and legs, as well as projecting an appearance of self-assurance.  Weirdly enough, you start to feel that self-assurance.b)  in an interview, pressing yourself against the desk like in the picture below can make you feel like you’re in combat with the interviewer.

    officechairanddesk
    It can also give your the appearance of a school child hauled up in front of the head teacher.   Your breathing will also more likely to be around the chest area, which generates adrenalin, making it more difficult to control nerves and shakiness in the voice and body:

    The position below will help you to breath deeper, giving you a steadiness and confidence:officechairanddesk2You’ll also have the room to be more physically expressive, avoiding whacking the desk when you need to use gesture.  For panel interviews, simply move the chair back further from the table for the same reason and so that you don’t have to turn your head 180 degrees like some horror film puppet in order to address the panel. And lastly….

  4. Smile.  Even a fake smile, such as the one you make when you hold a pencil between your teeth, will generate serotonin, the feel-good hormone.  It also gives your voice a lift when speaking so you sound more upbeat as well.  Instant feedback to which you and others will react.

 

These small tweaks will create big changes in your behaviour, which in turn, will create different outcomes, so your body language can, in the most subtle of ways, change your life.

For more information and illustrations of power poses, see Amy Cuddy’s 17 minute video below.  At 11:11 mins, she talks about the interview experiment.